Search engines don't rank websites randomly, they use a lot of metrics for that some people say they are 200 metrics others say they are less, regardless of the number, few of these metrics confirmed and tested others are arguable and many still unknown.

Do you have a list of your keywords ready? Every meeting we will discuss some of these metrics and how to optimize your website for better ranking, let us heat it up from now; my main keyword is "Toronto SEO consultant" check me on Google for it, what about yours, does it rank well?

SEO Toronto Meet up. Meet other local people who are interested in Link building Search Engine Optimization (SEO) techniques and Search Engine Marketing (SEM).
Most Internet traffic is currently brokered by search engines, such as Google, Yahoo, and MSN. To do well in business on the Internet, you must also do well in the search engines.
To do well with search engines you need:
1- User friendly website with high usability
2- Quality unique content
3- Inbound links

This meet up will be a good chance for webmasters and small business owners to have better idea how to make their website search engine friendly and how to obtain better ranking